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Your name is Jebediah Twoshoes. Your dad calls you Goodie.
You quite like being called Goodie. And you quite like your dad, too.
... enough so that you don't mind too much that he got you up early to help him out.
He's basically the coolest guy in the world!
As the local shoemaker, he knows quite a few of the others running the town's business.
You're up at the crack of dawn to assist one such person, a friend of your father's...
If you recall correctly, he sells general goods on the other side of the wood.